Sam Sales

Chief Executive Officer Sales-Lentz

Coming from a long line of leaders in the family business, Sam Sales is the 4th generation to follow in the footsteps of his predecessors by bringing his expertise and innovative vision to the organization.

After completing his studies, Sam founded Fleetlab, a startup specializing in the development of innovative solutions for the mobility sector. Fleetlab focuses on improving the efficiency of vehicle fleets and reducing their environmental impact by offering solutions such as route optimization, data management, and performance analysis.

Following the success of Fleetlab, Sam joined the family business group, taking the lead on digital activities, where he plays a key role in digital transformation and innovation within the organization. Under Sam's leadership, SLG Digital focuses on developing new technology solutions to keep the company at the forefront of the industry.

In June 2023, Sam Sales takes over the management of the Sales-Lentz entity, further strengthening his commitment to the family business and his desire to continue driving innovation and the heritage of excellence that has characterized the company for generations.

Passionate about innovation and growth, Sam Sales strives to create a better future for the mobility industry by adopting the motto "Driven by tomorrow!"